Looks like GM took SXSW as an opportunity to get famous bloggers excited about the Chevy Volt. On TWIT 239, we learned that this past weekend, GM had Leo Laporte, Robert Scoble and Guy Kawasaki try the Chevrolet Volt prototype in a closed off parking lot. Leo had the presence of mind to take a picture while Scoble claims to have “burned rubber”.
Laporte’s Twitter report:
The Chevy Volt is very sweet. Glad to see Detroit embracing the electric car.
Scoble’s own tweet:
Getting a tour of Austin in a Chevy. How did I get up this early? The things I do to keep on top of tech.
Scoble who is the proud owner of a 2010 Toyota Prius enjoyed the Volt and was quite positive about its console screen which he compares to an iPod. Before the drive, he took this picture of Guy Kawasaki posing with the car:
Good one GM: many geeks will be buying the Volt and you went straight to their leaders. If GM play their cards right, they could position the Volt as the car for technophiles with an average salary (ave software engineer: 60K-90K) while the Tesla could sell to those with higher income (Jason Calacanis-type founder CEO).
The fact of the matter is that geeks will be the early adopters of electric cars. Most geeks are comfortable with battery-powered technology, trust software systems and are not deterred by right-wing arguments against electric cars.
Over time, the rest of the population will come to adopt EVs like they did with Twitter an Facebook: after the geeks had adopted them.
BTW: Geeks don’t dance, so those GM dance routines are not gonna work on this crowd.
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